This is the first in a series of four articles on how to read your clients by using the Q4 Model. First, you need to know whether you are dealing with a Storming Bulldozer, a Moaning Shark, a Pleaser Goody Two Shoes or a Grounded Grower. Next, you need to determine the best way to approach them. These articles are about understanding your clients’ motives or needs and about finding the best way to get them to feel comfortable with you and assist them to buy your product or process.

In sport a sweet spot is “something that embodies the best or most effective of a thing, often a spot on a bat or racquet. It is usually the most productive spot and the one that is striven for, because of a combination of qualities”.
 
How are you meeting your client’s sweet spot? What is the combination of qualities that your business offers to make your product or service the best, most effective and most productive for your client?

(from the Good Food Diet)

Arrive home at 6 pm. Dinner on the table at 6.30 pm. Tuck into a fully balanced meal-in-a-bowl – packed with protein, carbohydrates, good oils plus lots of essential vitamins and minerals. Does this sound too good to be true? Not if you make this quick and colourful pasta crammed with fresh flavours and goodness. The secret: you only cook the pasta, not the sauce.