You have been doing the same thing for too long and the results are getting less and less. You know that you, your team or your company needs to come up with fresh and innovative ideas. Here is my first list of 12 starting blocks to jumpstart your creativity:

It is interesting how health warnings on the back labels of wine bottles seem to become more dramatic and assertive, while wine lovers continue singing the praises of wine’s health benefits. Is there actually any scientific proof about these alleged benefits or does this subject belong in the same category as the tooth fairy and Santa Clause?

Driving down Main Street and looking at the posters along the way, how easy is it for you to get the message?  Posters that are confusing, cluttered or too clever are a waste of resources. Who’s to blame? In my opinion, the copywriters and graphic designers as well as the poster-approving committee of the company who commissioned the poster.