Reading your clients by using the Q4 Marketing Model: The disease to please (Q3) PDF Print E-mail
Written by Elsa Simpson   
 
In this article we unpack people’s need to please (Q3). If you need to deal with pleasing clients, these insights will help you to handle them. If you personally suffer from the disease to please, use these tips to cure yourself from this chronic illness!
 
(Please also refer to a previous article – “How to understand yourself and others interpersonally” – for more information about the model and the various types of clients.)

Why do so many people suffer from this disease to please? In short, we all have a very strong need to be liked, loved and cared for. Is this a sin? No, definitely not. But perhaps there are other ways to fulfil this need than to please everyone around you and end up being Goody Two Shoes – sacrificing your true identity and becoming too good to be true!

Why be concerned when you are a Q3 or one of the very nice people of this world? Firstly, when you continue pleasing everybody around you, you lose track of your own needs. The concern for people is very high, but you are not standing up for yourself or your projects or programmes. Hence, you end up as a doormat or slave, doing everything for everybody. If you continue to be Suffering Suzy or Pleasing Peter you are doubting your own abilities and contributions. Before you know you slip into Q2 (see previous article).

When you are on the other side and you need to engage with Goody Two Shoes, make sure that you know their needs and wants because they won’t tell you. They will put on a nice mask and mislead you with their intentions. They tempt you to believe it is okay for them to be nice and allow you to use/misuse them. Don’t let them “lead you into temptation”, but be aware that no one is this good. Too-good-to-be-true people can become resentful and bad-mouth you behind your back! Save them from themselves and make sure that you play fair in negotiations and handing out tasks.

People pleasers need lots of validation and reassurance about their competence. They need to be liked, loved and cared for.

Self-talk: I’m not ok, you’re ok

They are:
  • Good-natured (easy to get along with)
  • Agreeable (not often voice disagreement)
  • In need of acceptance (try to please)
  • Unstructured (unsystematic)
  • Talkative (using many words)
  • Sensitive to disagreements (quickly change their tune)
  • Compromising (quick to act as a go-between)
  • Indecisive (having trouble making up their minds)

How to deal with a Q3

  • Set time aside to socialise and make friends with them.
  • Be kind and warm.
  • Make sure that it is safe enough to disagree.
  • Boost their self-worth and make them feel okay about themselves without dominating them.
  • Try to make it easy for them to decide.

What if you are the Goody Two Shoes?

If you are the people pleaser, ask yourself the following questions:
  • If I say YES (instead of no) now, how would l feel after I have done this? (Will I feel that I have been treated unfairly or will I feel good about myself?)
  • If I continue pleasing others in these circumstances, am I being true to myself? Am I the person/employee/boss I want to be?
  • Why do I please? If the answer is that I need people to like and love me, I must be brave enough to face these needs and do something constructive about it. I must surround myself with people that care and love me. I must care about myself.
If you want to learn more about how to deal with pleasing people or how to be more assertive, please contact:
 
Elsa Simpson – an experienced facilitator, trainer and counsellor. She conducts workshops and team-builds as well as individual processes for personal growth and development in organisations as well as with private individuals. Contact her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , on 021 982 7038 or 083 782 1249, or visit www.clariact.com.