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Making mistakes

Written by Elsa Simpson

Nobody likes making mistakes, but Elbert Hubbard said that the greatest mistake you can make in life is to always fear that you will make one (The Note Book, 1927). Someone else said that if you have not made a mistake, you need to take your pulse to see whether you’re still alive! While one person hesitates because he feels inferior, another is busy making mistakes to become superior (Henry C. Link).

So, making mistakes is part of life and it necessary to live, learn and gain experience. Most of us don’t like making mistakes because we feel embarrassed and ashamed, and these feelings disable us to admit, learn and go on with life.

Reading your clients by using the Q4 Marketing Model: Grounded growers (Q4)

Written by Elsa Simpson
In this article we focus on the ideal quadrant (Q4) and get to know the needs of the people in this quadrant and how to deal with them. Most of us strive to be in Q4 but this is a difficult act as we all slip back to the other Qs from time to time. So I’ll end with tips on how to stay grounded and keep on growing!
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Reading your clients by using the Q4 Marketing Model: The disease to please (Q3)

Written by Elsa Simpson
In this article we unpack people’s need to please (Q3). If you need to deal with pleasing clients, these insights will help you to handle them. If you personally suffer from the disease to please, use these tips to cure yourself from this chronic illness!
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Reading your clients by using the Q4 Marketing Model: Daring it into troubled waters with the Sharks (Q2)

Written by Elsa Simpson

In this article we shed light on the Moaning Sharks (Q2) by trying to understand their needs and feelings, and how to deal with them. If you sometimes slip into Moaning Mood yourself, I end with a few tips on how to snap out of this pit!

Reading your clients by using the Q4 Marketing Model: Unpacking the Storming Bulldozers

Written by Elsa Simpson

This is the first in a series of four articles on how to read your clients by using the Q4 Model. First, you need to know whether you are dealing with a Storming Bulldozer, a Moaning Shark, a Pleaser Goody Two Shoes or a Grounded Grower. Next, you need to determine the best way to approach them. These articles are about understanding your clients’ motives or needs and about finding the best way to get them to feel comfortable with you and assist them to buy your product or process.